RIDE THE AMAZON WAVE
The Pro Seller's Guide to Private Label Success
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GRAPHIC 1: Selling Outside of Amazon vs Selling on Amazon
GRAPHIC 2: The Product Tree
FIGURE 1: Product research is the first step in the product launch process.
GRAPHIC 3: Amazon Reviews Needed
FIGURE 2: After you’ve researched your product and given it the Green Light, check with a few suppliers or other sources to get an idea of whether the product is financially viable before moving to Development and the Six-Star Formula.
GRAPHICS 4: Customer service starts when the customer experience fails.
FIGURE 3: Make a plan to underpromise and overdeliver, well before you launch a product.
GRAPHICS 5: The smallest line I can read says "Made in China"
FIGURE 4: Once you have a potential product, you have to find a supplier who can get it for you. That’s where sourcing comes in.
FIGURE 5: You’ll have a number of tasks to complete in the Make It Better phase before you can launch your product.
GRAPHICS 6: Aim to have all of your ducks in a row.
FIGURE 6: After all your hard work, the big day is finally here—launch time.
FIGURE 7: Pay per click is one of three areas that you need to focus on to go from product launch to winning.
GRAPHICS 7: PPC - 2 for 1
FIGURE 8: Inventory management is a critical task in your journey from product launch to winning.
FIGURE 9: Inventory management doesn’t just prevent you from overstocking or running out of stock—it also affects your cash flow.
GRAPHICS 8: Shipping Methods
GRAPHICS 9: Units Sold per Day, Profit, and ROI
FIGURE 11: As a Driver, you drive your company for better or for worse. You make all the decisions and take all the actions. You might also be the bottleneck. In this example, the nonshaded box indicates just one employee: Customer Service.
GRAPHIC 11: Driver Structure
FIGURE 12: As a Driving Instructor, you’re still in charge, but you aren’t doing all the work. In this example, the nonshaded boxes indicate five employees: Social Media, Customer Service, PPC, Product Research, and Inventory.
FIGURE 13: In the Chauffeur model, you hire a person or an agency and allow them to make the best decisions to accomplish your goals. In this example, the nonshaded boxes indicate five employees: Social Media, Customer Service, PPC, Product Research, and Inventory, plus one outside hire for a CEO.
GRAPHIC 12: Hire Early, Hire Well
FIGURE 14: My preferred business structure, the Autopilot model, puts people, systems, and processes in place to ensure you reach your goals within your desired time frame while allowing you the freedom to spend your time outside of the business. In this example, the nonshaded boxes indicate seven employees: Operations Manager, Marketing Manager, SEO, Inventory, Customer Experience, Creative, and Social Media.
FIGURE 15: Build your Autopilot business structure in a way that facilitates, emphasizes, and encourages communication between your employees.
GRAPHIC 13: Systems and processes
GRAPHIC 14: How much is your business worth?
GRAPHIC 15: What buyers want
FIGURE 11: The Driver
FIGURE 12: The Driving Instructor
FIGURE 5: A number of tasks to complete in the Make It Better phase before you can launch your product.
FIGURE 13: The Chauffeur
Breaker
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